Category Archives: company

We opened our Startup Package to the public

Stream page on Recognize

I am very proud to announce our Startup Package, all the primary features a company needs to start recognizing their staff. Anyone can sign up today from our Homepage.

Our signup process delivers a seamless experience on both mobile and desktop.

We put a lot of time and effort into making it as easy as possible for users to sign up. We ask a total of six questions over two sections. First, we ask for a company email, company name, and password. If they are the first user of a company, then we immediately log them into our on-boarding process.

On-boarding is only three sections, we ask for their name, if they want to add a team, and finally if they would like to invite any teammates. It is a great experience on all devices.

Less is more

Send recognition page on Recognize

Other enterprise recognition applications complicate the process by including too many features. Recognize simplifies this by only having users send messages to each other. We don’t tie money to our system, and we don’t hinder users by requiring them to setup goals.

Recognition detail page
If your company wants to reward your staff with money, then host recognition parties every month. Hand out gift cards to the employees who send and receive the most recognitions. Give money rewards to employees who get to certain point levels in Recognize. We want you to control your money, and use Recognize to help guide employee reward decisions.

But we recommend using the inherit nature of competition to fuel success in your work. Cash rewards lead to employees externalizing their motivation, possibly lowering satisfaction.

Reporting page on Recognize

Responsive design: Recognize supports Mobile, Tablet, Desktop, and TV

We worked very hard to make Recognize great on all devices. Unlike most web apps, ours doesn’t block you if you try to use Recognize from your phone. You don’t have to download anything! Simply go to on your iPhone, Blackberry, Android, or tablet, and you’ll see that it performs just as well as the desktop experience.

Recognize stream page on iPhone

We didn’t just provide responsive styles, we also optimized your mobile experience. We took advantage of touch technology,  making your experience on Recognize half a second faster than most mobile websites.

Team management is baked into the Startup Package

Team show page on Recognize
We heard loud and clear from talking to businesses that teams are very important. We made teams an integrated component.

Recognize is the ideal solution to spark Social HR in your workplace

The idea of Social HR is to use tools and solutions to connect your employees. Tools like Yammer and Recognize are both great ways to further engage your employees through technology.

Take Recognize for a test drive and sign up right now.

Runway: a new shared workspace in San Francisco

Runway hallway and meeting area.

After seven months of working from our homes, Peter and I have moved into Runway SF, a coworking space. Even though it recently opened, it already consists of a number of startups, technology companies, and related businesses. We were lucky and had a connection through a colleague who introduced us to Runway’s office manager. We grabbed two window seats.

Recognize's workspace at Runway SF

Runway is the cool new kid in the shared workspace community

This space is really cool. First of all, it is in the Twitter building, along with Yammer. Considering that Recognize is partnering with Yammer, the location couldn’t be better.

The long hallway, or runway, is filling in with companies. Every day new companies are moving in. We really got in right at the beginning. Runway doesn’t even have a website yet.

Runway space itself has a lot going for it. The space includes a nice bar, igloo-like meeting room, sound proof conference room, lots of windows (that open!) , kick-ass meeting event area, and you can easily play frisbee 🙂

The igloo meeting room

Igloo light up meeting room
What is really cool about the igloo is the light show it puts on via remote control.


The bar
The bar area is usually stocked with beer and liquor. Plus it touts a great ice machine, and sorted compost, recycling, and garbage.

Corner hang out / party prep area

Corner of Runway
Back in the far SW corner overlooks Market St. It has a small kitchen table, arcade console beer keg contraption, and a big refrigerator.

All this space needs is a ping pong table!

Why we built Recognize

I initially began Recognize because I wanted an easy and impactful way to let my coworkers know how much I appreciated them. Since starting, more people have joined the Recognize team, and one of many things we share is the belief that Recognize can truly improve company culture. Knowing that most companies don’t have the resources to build their own homegrown employee appreciation application, we set out to build a standard one that was fun and easy. Recognize is a straightforward tool that any company can use.

One of our main goals has been to follow nature as close as possible, from the level of the elevator pitch on down to the buttons. Why? Because successful apps are ones that seamlessly digitize real life. That’s why check-in apps (mostly) aren’t successful: We don’t naturally check-in to restaurants — it’s just weird. But we do like to share our thoughts and our photos, hence the success of Facebook and Instagram. And recognizing people and rewarding others with badges is an archetype going back thousands of years.

Recognize draws on the natural instinct to articulate and categorize appreciation, increasing positivity in the process. Coworkers view and validate recognitions, adding to the social element of the app. This social aspect is crucial — people love it when others know that they’ve done a good job, including when that good job is the act of giving recognition itself.

As we’ve worked on Recognize, we’ve also researched social recognition, and have learned about how our instincts about Recognize are actually supported by research findings. We discovered that recognized employees are more engaged, and employees who are engaged are more likely to be motivated, productive, and profitable.

We made Recognize to feel good and share good feelings with those around us. Afterall, we are at work for at least 40 hours a week. Might as well enjoy that time as best we can.