Warming your company culture for higher profits

Kittens together

Traditional wisdom says strength and confidence are necessary to lead. New research says is only half the story. Social psychology research, such as Andrea Abele’s work on warmth and connectedness, show how warmth and strength together elicit the most effective leadership. The book Compelling People‘s main theme is warmth and strength together is the perfect cocktail for excellence.

When meeting someone, how do you act? Do you go right into the primary topic of conversation, or do you first build rapport by sharing experiences? When presenting to a group, is the focus on the stats and numbers, or do you first try to make a connection with your audience? Seemingly filler chat has been shown to make a huge impact on whether people will listen. People need to know you are there for them and you understand them. By entering the in-group of your audience, they will consider you part of them and you are worth taking seriously. In persuasion, being apart of the in-group is more effective than showing credentials of expertise. Story telling is often all that is needed to create a human connection.

A cohesive mindset amongst staff influences the company’s bottom-line, because a connected staff drives innovation and a customer-focus mentality

To bind a company together, leaders must communicate and show warmth with their staff. At Recognize, we see employee recognition as one way to create that critical bond. By providing positive feedback to staff, leaders open themselves up. When leaders overtly recognize staff, they show they care and acknowledge the hard work being done. The result, staff stop looking out for themselves and start looking out for the group. A cohesive mindset amongst staff influences the company’s bottom-line, because a connected staff drives innovation and a customer-focus mentality. Research by Watson Wyatt in 2009 indicates top-level staff must connect with low-level staff in order for staff to be more engaged. One simple way to communicate in a positive way is to promote everyone’s best behavior via a recognition program.

Learn more about warmth and strength by reading Compelling people, the references below, and practicing warmth in your life. You’ll see an immediately difference in how people respond to you.

References
http://www.americanbusinessmag.com/2013/10/happy-bosses-plus-happy-employees-equal-more-profits/

https://enterprisersproject.com/sites/default/files/How%20to%20Balance%20Competence%20with%20Warmth.pdf

http://compellingpeople.com/

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