Why do projects end on a deadline? Sounds like something died. No project manager would like to think their project is dead. They would say it is something living.
Lines don’t die or end. Lines stretch into infinite. In fact, the etymology of the word “deadline” is from the Civic War where if prisoners crossed a line they were shot dead. And that’s what we are referring to when we complete a project- shooting people!
Steps to creating a deadline in modern business:
1. Realize the idea
2. Execute strategy for idea
3. Gather others to complete idea
4. Estimate or require the finish date
5. Complete project
If you look at the steps, you’ll see the idea goes full circle from imagination to creation. At Recognize, when we complete a project, we call it a “Livecircle”. It is our word for describing when a project is complete. The reason for the word circle is the final deliverable is a tangible item of the first idea. Clearly, a project doesn’t die on a line, it lives after a full orbit around a workflow.
From now on, let’s agree to stop using the word deadline. It is negative and boring. As we continue to charge into the age of technological enlightenment, it is time to think towards a positive future and use words to back that up. Just as if you force yourself to smile, you’ll begin to naturally smile, let’s use words the describe the present and the future we want to create.